The international channels that Rightster will manage stretch across a number of territories, among them the U.K., Germany, France, Spain, Brazil, South Africa and Turkey. “There might be studios with one single global dedicated channel, but what we’re finding is that sometimes there’s actually enough local content and marketing materials to support dedicated local channels.” “On a global platform like YouTube, the question is how to segment your audience and talk to them in different ways,” says Rightster COO Ben Lister. This includes oversight of channel management, audience development and influencer development, in addition to the execution of content and influencer-driven viral marketing campaigns on a title-by-title basis. ![]() Under the deal, multiplatform video network Rightster will manage 20th Century Fox’s marketing strategy for 35 YouTube channels across 17 international markets. Twentieth Century Fox is expanding its YouTube presence internationally through a deal with U.K.
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